The single greatest edge an investor can have is a long-term orientation. We strongly reckon on this fundamental and hence, this forms the basis of our very foundation. Started by market professionals who are highly passionate about Indian Equities, Senora Advisors (SAL) offers financial advisory services to corporates and HNI clients. It aims to become one of the leading advisory firms in near future.

Investment Advisory* Vertical (IAV) endeavours to create sustainable wealth for its HNI clients through direct investments into equity markets. It offers professional advisory services to its clients for equity investments with an aim to deliver consistent returns; through intelligent and tactful investment strategy. We believe that investing directly into equities with a stocks universe of 15-20 well-established companies yield better returns compared to indirect equity participation via mutual funds, ETFs, etc. The team leverages its strong market understanding to consistently beat the benchmark returns. 

*SEBI registration no: INA000011413

SAL’s team comprises of investment professionals who are not only passionate about equity markets but also, have an in-depth knowledge about its modus operandi and strong varied experience in the same.

Mridul Jalan – Co-Founder & MD

Mridul is an MBA from IIM-Calcutta. He has more than a decade of experience in equity markets and has worked with leading domestic institutional broking houses where he established close relationship with various fund houses and gained proficient expertise about the equity markets including fundamentals, derivatives, technical and other aspects of the capital markets. At Senora Advisors, Mridul primarily deals with idea generation for both the business segments.

Sweta Jain – Co-Founder & CEO

Sweta is an MBA-Finance and CFA (Level II). She has worked with leading domestic institutional broking houses in the area of equity research. Being in this industry for almost a decade, she has gained proficient and hands on knowledge in fundamental research and equity valuation across different sectors. At Senora Advisors, she leads the investment advisory business with strategy formation, portfolio advisory and client relationship.

Akhilesh Poddar – Co-Founder & Director

Akhilesh is a qualified CA (Rank Holder in Foundation & Final) and a CFA (gold medalist). He had an illustrious career spanning almost a decade in investment banking with Citigroup, where he worked on several landmark capital markets (IPO, QIP, Blocks, etc) and advisory (M&A, Private Equity, etc) transactions.

Vivek Kedia– Co-Founder & Director

Vivek is an MBA-Finance from NMIMS-Mumbai. He has more than a decade of experience in corporate sales, business development and P&L management with leading financial institutions. He is highly networked with CXOs and managements of large corporates. At Senora Advisors, he leads the corporate advisory and looks after deal origination, business development and relationship management.