Vision: Invest with knowledge & safety

Mission:Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness

• To enter into an agreement with the client providing all details including fee details, aspectsof Conflict of interest disclosure and maintaining confidentiality of information.
• To do a proper and unbiased risk –profiling and suitability assessment of the client.
• To conduct audit annually.
• To disclose the status of complaints on its website.
• To disclose the name, proprietor name, type of registration, registration number, validity, complete address with telephone numbers and associated SEBI Office details (i.e. Head office/ regional/ local Office) on its website.
• To employ only qualified and certified employees.
• To deal with clients only from official number
• To maintainrecords of interactions, with all clients including prospective clients (prior to onboarding), where any conversation related to advice has taken place.
• To ensurethat all advertisements are in adherence to the provisions of the Advertisement Codefor Investment Advisers
• Not to discriminate in terms of services provided,among clients opting for same/similar products/services offered by investment adviser

• Onboarding of Clients
  • Sharing of agreement copy
  • Completing KYC of clients
• Disclosure to Clients
  • To provide full disclosure about its business, affiliations, compensation in the agreement.
  • To not access client’s accounts or holdings for offering advice.
  • To disclose the riskprofile to the client.
  • To disclose any conflict of interest of the investment advisory activities with any other activities of the investment adviser.
  • To disclose the extent of use of Artificial Intelligence tools in providing investment avisory services.

• To provide investment advice to the client based on the risk-profiling of the clients and suitability of the client.

• To treat advisory clients with honesty and integrity.

• To make adequate disclosure to the investor of all material facts such as risks, obligations, costs, etc. relating to the products or securities advised by the adviser.

• To provide clear guidance and adequate caution notice to clients when providing investment advice for dealing in complex and high-risk financial products/services.

• To ensure confidentiality of information shared by clients unless such information is required to be provided in furtherance of discharging legal obligations or a client has provided specific consent to share such information.

• To disclose the timelines for the various services provided by the investment adviser to clients and ensure adherence to the said timelines.

1. Investor can lodge complaint/grievance against Investment Adviser in the following ways:
   • Mode of filing the complaint with investment adviser
     • In case of any grievance / complaint, an investor may approach the concerned Investment Adviser who shall strive to redress the grievance immediately, but not later than 21 days of the receipt of the grievance.
   • Mode of filing the complaint on SCORES or with Investment Adviser Administration and Supervisory Body (IAASB)
     1. SCORES 2.0 (a web based centralized grievance redressal system of SEBI for facilitating effective grievance redressal in time-bound manner) (https://scores.sebi.gov.in)
        • Two level review for complaint/grievance against investment adviser:
        • First review done by designated body (IAASB)
        • Second review done by SEBI
     2. Email to designated email ID of IAASB
2. If the Investor is not satisfied with the resolution provided by the Market Participants, then the Investor has the option to file the complaint/ grievance on SMARTODR platform for its
   resolution through online conciliation or arbitration.
3. With regard to physical complaints, investors may send their complaints to:
   • Office of Investor Assistance and Education,
     Securities and Exchange Board of India,
     SEBI Bhavan, Plot No. C4-A, ‘G’ Block,
     Bandra-Kurla Complex, Bandra (E),
     Mumbai – 400 051

• Right to Privacy and Confidentiality
• Right to Transparent Practices
• Right to fair and Equitable Treatment
• Right to Adequate Information
• Right to Initial and Continuing Disclosure
  • Right to receive information about all the statutory and regulatory disclosures.
• Right to Fair & True Advertisement
• Right to Awareness about Service Parameters and Turnaround Times
• Right to be informed of the timelines for each service
• Right to be Heard and Satisfactory Grievance Redressal
• Right to have timely redressal
• Right to Suitability of the Financial Products
• Right to Exit from Financial product or service in accordance with the terms of agreement with the investment adviser
• Right to receive clear guidance and caution notice when dealing in Complex and High-Risk Financial Products and Services
• Additional Rights to vulnerable consumers
  • Right to get access to services in a suitable manner even if differently abled
• Right to provide feedback on the financial products and services used
• Right against coercive, unfair, and one-sided clauses in financial agreements

Do’s

1. Always deal with SEBI registered Investment Advisers.
2. Ensure that the Investment Adviser has a valid registration certificate.
3. Check for SEBI registration number.

   Please refer to the list of all SEBI registered Investment Advisers which is available on SEBI website in the following link:
   
   https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmid=13
   

4. Pay only advisory fees to your Investment Adviser. Make payments of advisory fees through banking channels only and maintain duly signed receipts mentioning the details of your payments.

   You may make payment of advisory fees through Centralised Fee Collection Mechanism (CeFCoM) of IAASB if investment adviser has opted for the mechanism.

5. Always ask for your risk profiling before accepting investment advice. Insist that Investment Adviser provides advisory strictly on the basis of your risk profiling and take into account available investment alternatives.
6. Ask all relevant questions and clear your doubts with your Investment Adviser before acting on advice.
7. Assess the risk-return profile of the investment as well as the liquidity and safety aspects before making investments.
8. Insist on getting the terms and conditions in writing duly signed and stamped. Read these terms and conditions carefully particularly regarding advisory fees, advisory plans, category of recommendations etc. before dealing with any Investment Adviser.
9. Be vigilant in your transactions.
10. Approach the appropriate authorities for redressal of your doubts / grievances.
11. Inform SEBI about Investment Advisers offering assured or guaranteed returns.
12. Always be aware that you have the right to exit the service of an Investment Adviser.
13. Always be aware that you have the right to seek clarifications and clear guidance on advice.
14. Always be aware that you have the right to provide feedback to the Investment Adviser in respect of services received.
15. Always be aware that you will not be bound by any clause, prescribed by the investment adviser, which is contravening any regulatory provisions.

Don’ts

1. Don’t fall for stock tips offered under the pretext of investment advice.
2. Do not provide funds for investment to the Investment Adviser.
3. Don’t fall for the promise of indicative or exorbitant or assured returns by the Investment Advisers. Don’t let greed overcome rational investment decisions.
4. Don’t fall prey to luring advertisements or market rumors.
5. Avoid doing transactions only on the basis of phone calls or messages from any Investment advisor or its representatives.
6. Don’t take decisions just because of repeated messages and calls by Investment Advisers.
7. Do not fall prey to limited period discount or other incentive, gifts, etc. offered by Investment advisers.
8. Don’t rush into making investments that do not match your risk taking appetite and investment goals.
9. Do not share login credential and password of your trading, demat or bank accounts with the Investment Adviser.

Client’s queries / complaints may arise due to lack of understanding or a deficiency of service experienced by clients. Deficiency of service may include lack of explanation, clarifications, understanding which escalates into shortfalls in the expected delivery standards, either due to inadequacy of facilities available or through the attitude of staff towards client.

1. Clients can seek clarification to their query and are further entitled to make a complaint in writing, orally or telephonically. An email may be sent to the Client Servicing Team on info@senoraadvisors.com. Alternatively, the Investor may call on +918291150250
2. A letter may also be written with their query/complaint and posted at the mentioned address: WeWork Vaswani Chambers, 2nd Floor, 264-265 Dr Annie Besant Rd, Municipal Colony, Worli Shivaji Nagar, Worli, Mumbai, Maharashtra 400030
3. Clients can write to the Investment Adviser at senora@senoraadvisors.com if the Investor does not receive a response within 10 business days of writing to the Client Servicing Team. The client can expect a reply within 10 business days of approaching the Investment Advisor
4. In case you are not satisfied with our response you can lodge your grievance with SEBI at http://scores.gov.in or you may also write to any of the offices of SEBI. SCORES may be accessed thorough SCORES mobile application as well, same can be downloaded from below link: https://play.google.com/store/apps/details?id=com.ionicframework.sebi236330

Data for the month ending January 2026

^ Average Resolution time is the sum total of time taken to resolve each complaint in days, in the current month divided by total number of complaints resolved in the current month.

Trend of monthly disposal of complaints

*Inclusive of complaints of previous months resolved in the current month.

#Inclusive of complaints pending as on the last day of the month.

Trend of annual disposal of complaints

*Inclusive of complaints of previous years resolved in the current year.

#Inclusive of complaints pending as on the last day of the year

“Investments in securities market are subject to market risks. Read all the related documents carefully before investing”.

“Registration granted by SEBI, enlistment with IAASB and certification from NISM in no way guarantee performance of the IA or provide any assurance of returns to investors.”

Grievance redressal/ Escalation matrix

Status of Compliance Audit report.

Investment Advisory provides advice for investment in stocks, fixed income, debt, cash, structured products and other individual securities. It is advised by a professional and SEBI registered advisor. Under these services, the investment advisor only suggests the investment ideas. The choice as well as the execution of the investment decisions rest solely with the investor.

An investor owns individual securities unlike a mutual fund investor, who owns units of the entire fund. Additionally, the freedom and flexibility to tailor the portfolio as per personal preferences and financial goals remains. Although the advisors oversee hundreds of portfolios, each account is unique and customized to suit the needs of a particular client.

The Investment solutions provided by an advisor cater to a niche segment of clients. The clients can be Individuals or Institutions entities with high net worth.

The offerings are usually ideal for investors, who are looking to invest in asset classes like equity, fixed income, structured products etc ,who desire personalised investment solutions ,who desire long-term wealth creation ,who appreciate a high level of service.

Ideally, by fund transfer/cheque and/or stock transfer

The tax liability of the investor would remain the same as if the investor is accessing the capital market directly. However, the investor should consult his tax advisor for the same. The advisor ideally provides audited statement of accounts at the end of the financial year to aid the investor in assessing his/ her tax liabilities.

Professional Management:
The service provides professional management of portfolios with the objective of delivering consistent long-term performance while controlling risk.

Continuous Monitoring
It is important to recognise that portfolios need to be constantly monitored and periodic changes made to optimise the results.

Hassle Free Operation
Investment Advisor gives the client a customised service. The company can also undertake all the administrative aspects of the client’s portfolio with a periodic reporting on the overall status of the portfolio and performance.

Flexibility
The Investment Advisor has fair amount of flexibility in terms of advising to hold cash (can go up to 100% also depending on the market conditions). He can create a reasonable concentration in the investor portfolios by advising disproportionate amounts in favour of compelling opportunities.

Transparency
Investment advisory provides comprehensive communications and performance reporting. Investors will get regular statements and updates from the firm. Web-enabled access (via the execution firm) will ensure that client is just a click away from all information relating to his investment. Your account statements will give you a complete picture of which individual securities you hold, as well as the number of shares you own. It will also usually provide:
the current value of the securities you own;
the cost basis of each security;
details of account activity (such as purchases, sales and dividends paid out or reinvested);
your portfolio’s asset allocation;
the current value of the securities you own;
the cost basis of each security;
details of account activity (such as purchases, sales and dividends paid out or reinvested);
your portfolio’s asset allocation;
your portfolio’s performance in comparison to a benchmark;

Customised Advice
Investment Advisory gives the clients the benefit of tailor made investment advice designed to achieve his financial objectives. It can be structured to automatically exclude investments you may own in another account or investments you would prefer not to own. For example, if you are a long-term employee in a company and you have acquired concentrated stock positions over the years and have become over exposed to few company’s stock, a separately managed account provides you with the ability to exclude that stock from your portfolio.

Most advisors allow a choice between a fixed and a performance-linked management fee or a combination. In addition, actual expenses like custodian expenses, audit fee, brokerage on transactions, etc. are charged on actuals.

Individuals and Non-Individuals such as HUFs, partnerships firms, sole proprietorship firms and Body Corporate.

Yes. All investments involve a certain amount of risk, including the possible erosion of the principal amount invested, which varies depending on the security selected. For example, investments in small and mid-sized companies tend to involve more risk than investments in larger companies.

The differentiators between Mutual Funds and Investment Advisory are: